Out With the Old, In With the New: New Versus Vintage Treasures
At the end of every month, I write up a brief report for Team Black Gate, the loose confederation of geniuses, experts, and oddballs who volunteer to blog here. Without these folks, you’d be looking at a whole lot of white space on the Black Gate website every morning as you sipped your coffee.
I usually take a few minutes to look over the traffic stats as I’m preparing the report. It’s interesting stuff. (Some day, for example, I’ll tell you about some of the more bizarre Internet searches that bring people to our shores… believe me, you have no idea).
There’s always a few things to ponder, though. And that’s exactly what I did last night, as the rest of my family got tired of waiting and started watching Thor without me. This time, what I pondered was the disparity in readership numbers between our New Treasures articles, and Vintage Treasures.
I first started writing New Treasures posts in October 2010, as a way to showcase the most intriguing new fantasy crossing my desk every week that I wasn’t able to cover with a full review. The first one was Tachyon Publications’ The Secret History of Fantasy, and so far I’ve written 262, or about 1-2 per week. In March 2011, I started doing the same with vintage titles (which I loosely define as anything 20+ years old), initially just as an excuse to write about James Van Hise’s marvelous Science Fiction in the Golden Age. As of this week, I’ve done 164 Vintage Treasure articles, or slightly more than one per week.
Long enough to build up an audience, in other words. I understand that the same folks who enjoy reading New Treasures may not always be interested in Vintage Treasures, and vice versa; but I certainly enjoy discovering both promising new authors and exciting older titles, and I expect I’m not the only one. So I’ve always assumed that as the audience for one grew, so would the other.
That hasn’t happened — at all. In fact, if the traffic stats for blackgate.com are to be believed, New Treasures has become the most popular feature on the blog, while Vintage Treasures are read by slightly fewer people than our legal disclaimers. Here’s a snapshot of the number of times those respective links were clicked anywhere on our pages in the month of June.
| New Treasures | 10,807 |
| Vintage Treasures | 174 |








