Black Gate

The Blair Witch Project Cast: Heather, Mike and Josh

I have long since been an awed admirer of the genius behind The Blair Witch Project (1999). With a production budget of around $60K the film grossed nearly $250M: roughly a return of 4000x. Considering a movie is labeled “blockbuster” if it returns 3x The BWP was a flipping phenomenon. Not to mention the writers/directors Daniel Myrick and Eduardo Sánchez kicked the project off while they were still film students at University of Central Florida, and the three 20-year-old stars, Heather Donahue, Michael C. Williams, and Joshua Leonard, who showed up at an open casting call, had never acted in a movie. It also introduced us to the concept of a “found footage” film.

Unbelievable, “lightning strike” kind of success.

With 2024 being the 25th anniversary of BWP, I assumed there would be some press attention in various forms, though this particular form wasn’t what I was expecting.

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If you just sang the title, we can definitely be friends.

There has been Hollywood buzz for more than five years about whether or not a movie version of Stephen King’s 1983 novel Christine would be getting remade. Finally, in June 2021, our favorite horror production company, Blumhouse (The Invisible Man, Black Phone, Insidious), announced they were in, and a script was in development. At that time, King had been on a tear with the success of IT and IT: Chapter 2, not to mention a reboot of Pet Sematary, and by December of that year King was reading over a draft script for a new Christine. However, by February 2022 King was going on the record as saying he had cooled on the idea of a Christine remake.

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The found-footage short Exposure, now available on YouTube

I dearly love guerilla marketing.

The formal definition of guerilla marketing is a marketing strategy that uses unconventional methods to attract interest in a brand or business through viral social media messaging, and the master of this approach in my opinion is J.J. Abrams. For his films Super 8 and Coverfield, Abrams sent fans on Easter egg hunts through fake commercials and misdirected websites. LinkedIn even wrote an article about it, and at the time I thought it was just about the coolest way to generate buzz for a film, which I had ever encountered.

Whether or not this is what writer/director Kris J. Cummins intends with his latest horror short is unknown, but he is definitely generating online buzz.

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I’ve spent more words here than I care to count ranting about the atrocities Universal Studios has repeatedly tried to visit on its iconic monster movie catalog. I could dry heave every time I think about the whole Dark Universe debacle and the fact that we were this close to having a Dr. Jekyll and Mr. Hyde courtesy of Russell Crowe, a Van Helsing brought to you by Channing Tatum, Dwayne “the rock” Johnson as Wolfman, and (I can barely type this) Angelina Jolie recreating the Bride of Frankenstein. Literally, the only good thing I can say about the first step in this hellish march to mediocrity that was Tom Cruise in The Mummy (2017), is that its spectacular crash and burn lit fire to the entire concept.

But here we are in 2024 and a mere year away from the launch of Universal’s new Epic Universe theme park, part of which is a new “land” called – you guessed it – Dark Universe. Sources point to plans for the new park being in the works since the early 2000’s, and scuttling the big-budget remakes of their classic monster films meant Universal was left with a revenue gap that tied their new park property to their movie vault. The answer, when it finally started being talked about at Hollywood cocktail parties, is a classic example of the best ideas being the original ones.

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