Black Gate

The second issue of Weird Tales, on sale from March of 1923 through to April, looked much like the first: a pulp magazine 6 and a half inches by 9 and a half, with 192 pages. The black-white-and-red cover was more striking than the previous issue’s, with the main image contained in a thick red frame, and the date and price more easily visible under the title. There was a new and smoother-looking logo. Unlike the first issue, this cover didn’t share a format with that month’s issue of Weird Tales’ older sister publication Detective Tales.

In fact, the cover’s about all you might hope for from a magazine called Weird Tales. Mysterious gigantic eyes stare out of darkness, while from just below them pink rays shoot out to strike a man who screams and throws out his hands. It’s not terribly sophisticated — background details are nonexistent or lost in the ink wash, and you can’t help but wonder if the mysterious creature in shadows is firing rays from its nostrils. But it is an image that tells you things supernatural and horrific lurk within these pages.

This post will take a look at the physical and editorial package of the second issue of Weird Tales, with an eye to tracking the magazine’s evolution. It’ll run long, because I’ve included numerous extracts from pulp magazine editorials — mostly for the sake of making an argument about how Weird Tales was positioning itself in its marketplace, but partly, I have to admit, for historical interest and potential amusement value.

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This post is the second in a series reflecting on the world of 1923 as a background to early issues of Weird Tales. Imagine that you’re an American in February of 1923, and you’re taking a walk to the newsstand to buy the first issue of a new pulp fiction magazine. What sort of things will you see?

Probably the first thing you’ll notice as you set out into the street is the street itself, and its contents. The motor car has begun to change urban life. Since Ford introduced the Model T fifteen years ago the price has steadily dropped; there were almost 11 million registered passenger automobiles in the United States by the end of 1922, and will be just shy of 13.5 million by the end of 1923. Cars are registered, incidentally, and license plates have been required since 1918, but most states do not issue driver’s licenses; half the states will require licenses by 1930, and as late as 1935 only 39 states will mandate licenses and not many of those will require passing a test. In 1923 Model Ts are still the most common make of car, though competing models are about to cut into its sales. Famously, you can get a Model T in any colour, so long as it’s black; Ford used to offer a range of colours, but in 1914 streamlined production by cutting back to a particular type of black paint that was cheap and fast-drying. Model Ts do not at this time have shock absorbers, windshield wipers, rear view mirrors, bumpers, or an instrument panel for a speedometer (not a standard feature) or gas gauge.

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Weird Tales volume 1 number 1 boasts 26 separate pieces of fiction, one of which is continued in the next issue. As you’d expect from an anthology, some stories are better than others. None reach the heights of the fiction the magazine would publish later. But a few are at least interesting in their own right.

I’m going to look here at each story, which means this post is going to run long. After I’m done going piece-by-piece, I’ll write about the collective effect of the issue, and how it reads as a whole. But there are over 100,000 words of fiction to discuss before I get there.

Three of the longest pieces lead off the issue. The second story is the cover feature, and the third story’s the first part of the serial. The opener, though, is “The Dead Man’s Tale,” by Willard E. Hawkins. So the first story of the first issue of Weird Tales lets us know right in its title to expect the unexpected: here dead men do tell tales.
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The first issue of Weird Tales went on sale in late February of 1923. It was cover-dated March, but that was a sell-by date. The issue would have arrived in stores on or about February 18, roughly a week before the first issue of Time magazine. In writing about early Weird Tales, I found it useful to think about that kind of context, and to look into that moment in history.

Partly that was because some aspect of a story would occasionally become clear once I understood specific terms or references or background. Mostly, though, I found an immersion in the time helped themes become clearer and habits of thought more obvious. In the hope that exercise might be useful for anyone else reading early Weird Tales or other fiction of the 1920s, I’ll be putting up a series of posts looking at different aspects of the era, reflecting on things I’ve learned or think I’ve learned. I hope these posts will also be useful as references I can link to in my reviews, rather than having to take the time to explain some 1920s-specific detail in a story.

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The first issue of Weird Tales landed on newsstands in late February of 1923. 192 pages long, it measured about 6 inches by 9, a standard size for a pulp fiction magazine. There were two different versions of the cover, perhaps due to a printing error; the illustration’s the same, a man with knife and gun fighting a shadowy tentacled monster which has grabbed a nearby young lady, but the colouring’s different. Either way, the cover advertised “‘OOZE’ / An Extraordinary / Novelette / by Anthony M. Rud / The Tale of A / Thousand Thrills.” Perhaps most intriguing, though, was the subhead below the logo: “The Unique Magazine.”

Thanks to modern technology it’s possible for anyone with an internet connection to flip through issue 1 of Weird Tales, if in a virtual format. In a later post I’ll write about the fiction the issue holds, but today I want to consider the magazine as an object (to the extent that’s possible working from a PDF). What do we see as we page through it? What signs of its times stand out? And what can be deduced about the editorial team’s vision?

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Weird Tales, December 1928, October 1933, and July 1944. Cover
art by Hugh Rankin, Margaret Brundage, and A. R. Tilburne

A bit more than 103 years ago, the first issue of Weird Tales reached newsstands across North America. The magazine would be published consistently for over three decades, with the title revived sporadically ever since. The original Weird Tales would become a significant influence on the development of the fantasy and horror genres, and would lend its name to a subgenre of fantasy and a certain tone in fiction: the weird tale.

That entire first run of Weird Tales, ‘the unique magazine,’ is available at the Internet Archive. I thought it’d be an interesting project to look at it issue by issue, reading the magazine as it was published and discussing each issue as a whole. It was the venue for much of the fiction of H.P. Lovecraft and Clark Ashton Smith and Robert E. Howard, as well as a home for work by Robert Bloch, C.L. Moore, and Ray Bradbury, among many others. I wondered what it would be like to read those stories in the context of the other tales in the magazine by lesser-known writers; and to consider each issue as a package, a collection, with its cover and editorials and letters. And its ads; to look at the magazine holistically is to consider the many irruptions of its era into the experience of the fiction.

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