Selling Short Fantasy, Science Fiction and Horror Fiction, Part III: Reprints

This is the third of three posts about selling short fiction. We’ve talked about how to know how to fit your story into the ecosystem of short fiction markets and what the business side (contracts, rights, etc) look like. This one is about reprints.
Other than the rule of never selling your copyright or paying to have your short fiction published, the big strategic rule to keep in mind when selling fiction is: reprint rights are usually far less valuable than first English rights.
So why consider reprints? (1) It’s more money, for no extra work, and (2) it may expose your work to other audiences.
So where can you sell reprints?
In the olden days, some magazines would accept reprints. Not the top line magazines, but some. And they would have been paying penny for the word or less. You can still find those markets on www.ralan.com. But when I sell a story now, there are three places I actively try to resell after the story has finished its run.
One: Audio markets
Podcastle for fantasy, Escapepod for scifi, and Pseudopod for horror. Each episode of these podcasts gets downloaded 5,000+ times, so that’s a big market expansion, which often doesn’t cross over into wherever my story was initially published.