The Great Serialization Experiment: The Lay of the Land
Serializing stories is an old art form, from the penny dreadfuls to Charles Dickens. Even Robert E. Howard serialized a few stories in Weird Tales. I recently decided to serialize a novel and, over the next few posts, I’ll share lessons learned. As I tend to leap without looking and landing on thistles, I typically learn a lot of lessons (woo?)
My first serialization, composed of one storyline over five short releases (15-20,000 words each), did well. Released from January to June 2015, it hit bestselling status in Canada, U.S.A., and a few other spots like Italy. It grew my fan base dramatically, which I assume is good for future sales (either that, or they’re waiting to warn people off my next book. Well played, Internet. Well played.) Am I living off this book? Um, no. But I’ve bought many a fine meal with it. And I still have plans to continue growing the series.
But first, the beginning.
Basic Economics (or, Eating is Fun and Good)
A year ago, when I left my full time job to focus on my storytelling (think bard) and writing careers, I wanted to look at different ways of maximizing sales. Because, dear friends, money buys food and every time I try to organize a raid on the supermarket or on my neighbor’s vegetable garden, I’m rather quickly reminded that those activities are not only illegal, they are even frowned upon. Since that societal penchant spoiled my plans for eating, an activity I’ve grown quite fond of, I had to come up with alternative methods. I’m lucky because storytelling offers me a scalable means of making money (tell story, make money. Tell more stories, make more money. Tell no story, get arrested for raiding neighbor’s garden). But writing has a longer term potential of continuous revenue, which is extremely appealing to those of us who eat every day.
