Another Crowdfunding Fail: John Campbell Self-Destructs on Kickstarter
We’ve reported here on a handful of Kickstarter failures, including Erik Chevalier, whose Doom That Came To Atlantic City campaign raised an astounding $122,874 on a $35,000 goal, and who managed to spend virtually all the money without producing a single copy of the game. But I don’t think I’ve ever read an example as egregious as John Campbell’s Sad Pictures for Children.
Campbell is the author of the web comic Pictures for Sad Children. He self-published his first book, collecting the first 200 comics, in 2011 and launched a Kickstarter campaign in April 2012 to fund a second volume. He set a goal of $8,000 and raised over $51,000.
Unlike Chevalier, Campbell managed to print the books and began distributing them to backers, but he quickly became disillusioned with the level of effort and cost involved. As complaints from his backers mounted, an apparently furious Campbell posted a video showing him burning 127 copies of the book, one for every e-mail he received requesting an update.
In a rambling and nonsensical Update 32, Campbell vents his wrath at his backers, saying no more books will be mailed, that he’ll burn one copy of the book for every attempt to contact him, and asking for more money — this time with no promises attached.
I shipped about 75% of kickstarter rewards to backers. I will not be shipping any more. I will not be issuing any refunds. For every message I receive about this book through e-mail, social media or any other means, I will burn another book… If you would like a refund, please contact a fan of my work directly for your money. This is where the money would come from anyway. I am cutting out the middle man…
