Goth Chick News: J.J. Abrams Sneaks Up On Us Again
The story I’m about to tell you gets a little confusing, but it contains J.J. Abrams, one of my all-time favorite modern-day monster films, Cloverfield and an entire movie filmed right under the noses of the people whose business it is to keep tabs on this sort of thing. So stay with me, I think it will be worth it.
Our tale begins early last week when the internet exploded with the news that a new Cloverfield film was not only confirmed, but that it was already filmed and would be coming out in just under two months. Titled 10 Cloverfield Lane, the film is a. “…blood relative of Cloverfield,” according to J.J. Abrams, who produced the original film, and stars John Goodman, Mary Elizabeth Winstead, and John Gallagher, Jr.
Before we go on, let’s take the way-back machine to 2008 in the months before the release of the original Cloverfield, which was also kept very much under wraps and was credited with being the object of a new concept in millennium marketing; “guerilla campaigns.”
The film appeared to feature a mysterious monster of unknown origin ravaging a large city in the style of Godzilla movies from decades past, but what really made it notable as far as big-budget movies are concerned, was its seeming lack of any promotion at all. The film was ushered into theaters with an incredibly simple teaser trailer that didn’t even feature the title of the film. It only contained the release date – 11/18/08. Beside the fact that it starred a cast of unknown actors and featured a monster doing something in a city that had yet to be identified, almost nothing was known about the film prior to its release. It initially wasn’t even clear if Abrams himself was even involved.
