Art of the Genre: Kickstarter, it Really Shouldn’t be About the ‘Stuff We All Get’
Before I get into this, I want to throw out a disclaimer. I don’t know anyone’s true costs or bottom line, only what I can hypothesize from my own experiences in running Kickstarters and cost research in the areas in question. Certainly, costs can be mitigated to some degree by large volume orders, current pre-existing stock of product,’creative’ accounting, etc.
Good, now with that out of the way, I can certainly be accused of having Kickstarter on the brain, but I’m sure I’m not the only one out there with this problem. As this platform continues to grow in the consciousness of our ‘incredible shrinking world’ society, and its power doesn’t seem to be dwindling, I’m going to give readers more advice that I’ve gleaned from my five successful, and one ongoing, Kickstarter campaigns.
First and foremost, I want to reiterate what Kickstarter truly is: a platform by which creative people can gain funding to create projects that otherwise would not be possible. The key word there is ‘funding’ and in the current landscape of the Kickstarter universe, that is becoming a very murky proposition.