The Serious Novel isn’t Dead, It Won

This week Will Self, one of the UK’s stars of Literary Fiction, told everybody that the “novel is dead.” Just seeing the title of his piece was enough to make me bring up Amazon and check… but no, the books hadn’t gone, replaced by app downloads and cheap white goods. So, what did he actually mean?
Reading the actual article, I discovered he meant “the literary novel is dead”, plus — as far as I can tell from what’s a rather long piece that seems to have been savaged by a feral Thesaurus — difficult Art in general:
the hallmark of our contemporary culture is an active resistance to difficulty in all its aesthetic manifestations, accompanied by a sense of grievance that conflates it with political elitism.
You might guess that my gut reaction is, “I CAN’T HEAR YOU OVER THE SOUND OF THE WAR TRUMPETS HANG ON LET ME PUT DOWN MY AXE OMG WATCH OUT! ORK! GOT HIM! Now what were you saying Mr Self?”
What I mean is:
Just as authors have artistic integrity, readers have audience integrity. Sure, you wrote something you think is smart. However, that doesn’t give you a right to other people’s time and brainspace.
The sense of grant-grubbing entitlement from LitFic authors would be distasteful — nay, comic — if it came from any other sector, say, from typewriter manufacturers: “Wah wah, nobody wants typewriters anymore but they’re culturally vital where’s my grant and my tenure teaching typewriter engineering to young people?”