Fantasia 2020, Part XVII: Feels Good Man
I try to keep an eye on comics, but like many people my first exposure to Pepe the Frog was as a poorly-drawn meme spouting racism. I remember reading about Pepe’s comics origin, but the name of Matt Furie, the cartoonist who created him, remained a piece of trivia. As did his comic Boy’s Club, where the frog first appeared. Now there’s a documentary telling the whole story of Furie, Pepe, and Boy’s Club — a tale of politics, appropriation, and how art can be used in ways the artist could not imagine, for worse and for better.
Feels Good Man is the debut film from director Arthur Jones, and it’s solid work, starting with its structure. It begins with Furie, a soft-spoken man who discusses his early life and work up through the creation of Boy’s Club. The cast of the comic were four anthropomorphic animals loosely representing parts of himself, and Pepe the Frog was one of the less important of the four. Furie has no problem in saying that the book was full of lowbrow humour — Pepe’s name was chosen, he says, because it sounded a little like pee-pee.
One page would turn out to be more important than he could dream, with a sequence in which one of Pepe’s roommates accidentally walks in on the frog in the bathroom, and sees him pissing with his pants and underwear all the way down to his ankles. Later the roommate asks Pepe why he lowers his pants so far and Pepe says “Feels good man.” That catchphrase spread as a joke, first among Furie’s friends, and then beyond, and then to the internet in the form of a meme.
Here the film moves away from Furie to discuss memes, and the 4chan message board, and its culture of offensiveness and self-loathing, and how Pepe fit into all of that. Much of the film from this point on shows Pepe and his image mutating further and further, joined in memes with characters like Wojak, co-opted by the racists of the alt-right, used by nihilists to push the election of Donald Trump — used even by Trump himself. Pepe was listed as a symbol of hate by the Anti-Defamation League, despite the best efforts of Furie to regain control of the image. Internet tech-bros paid ridiculous sums for ‘rare Pepes’ on the blockchain. Then, out of nowhere, an improbably happy ending, as pro-democracy protesters in Hong Kong come across the frog online and use him as a symbol of their movement.
Furie remains a constant throughout the film, and he makes a satisfying if soft-spoken protagonist. You have to feel sympathy for him — his artistic creation was used without his permission in a way he abhorred but was powerless to stop. We see that Furie’s more than Pepe, and get a sense of his other work; we also see the difference between the Pepe he draws and the Pepe redrawn in memes, how Furie’s warm, thick ink line is more inviting, how his graphic sensibility recalls underground cartoonists and through them classic animation.