A Fond Look Back at Bluejay Books
The most popular article on the Black Gate website in July was our report on the departure of James Frenkel from Tor Books.
News articles like that are usually good for some decent traffic. It seems everyone had something to say about Frenkel stepping down from his post at the most powerful genre publisher in America and all that attention generated a lot of clicks.
Most conversations, however, dwelled on the circumstances of his departure, and overlooked his many accomplishments. During his years at Tor, Frenkel sure was busy. He acquired and edited some of their most important books, including volumes from Frederik Pohl, Dan Simmons, Jack Williamson, Timothy Zahn, Greg Bear, Andre Norton, Vernor Vinge, and many others.
But even before he joined Tor, Frenkel made major contributions to American SF and fantasy, particularly as publisher at Bluejay Books in the mid-80s. It’s Bluejay, and the beautiful books they produced before going out of business, that I want to talk about today.
Bluejay was active just as I was really discovering American fantasy and SF in the early 80s, haunting bookshops in downtown Ottawa. They were pioneers in the trade paperback market, hired excellent cover artists — including Rowena Morrill, Tom Kidd, Barclay Shaw, John Pierard, Jill Bauman, and others — and published many of the top writers in the field, such as Theodore Sturgeon, Philip K. Dick, Harlan Ellison, Vernor Vinge, and many more.
That was a powerful combination, and it meant that Bluejay was an imprint with enormous prestige — at least in my mind. I kept an eye out for their books on the shelves and always gave them special attention.
That prestige extended to all their titles, not just the authors I recognized (part of the magic of having a strong and easily recognizable visual brand). It also extended to the new authors they discovered and championed.