The Lost Art of Narrative Music Videos

A few weeks ago, actually probably a couple of months ago, now that I think about it, an artist I have been following for a while dropped a music video. Ordinarily, I’d not really mention it here, though I do think the artist in question is extraordinary and the song is a bop, as the kids say. It wasn’t the song that kept me watching, however. Most times with music videos, I open them on my YouTube, then go to a different tab to do work.
Not this time.
What I watched wasn’t really a music video. I mean, it was a video and it did feature a single song, and was created for the specific purpose of presenting the song to the world. However, the video itself was a story – a short film. It had an inciting incident, the hero’s lowest point, and a satisfying conclusion. This tale was specifically, it was a short cyber-punk Robin Hood tale. The visuals were spectacular, the acting quite good (if somewhat melodramatic), and the story compelling.
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