Art of the Genre: The Art of Kickstarter, Advice #2
That being said, I’ll take you into the process once more and even append some of the numbers I initially reported during my first discourse into this topic.
This post will be about percentages, and how they can affect your project.
When I started my Kickstarter, my pledge numbers [which is to say those who became backers of the project and gave money] were mostly rolling in from feeds on Facebook. This was a cool fact, and showed that viral marketing through your social network does pay off. The percentage was roughly 70% Facebook and 30% Kickstarter internal marketing, and I was happy with that. As the month continued, however, the numbers started to realign with less and less Facebook traffic and more and more Kickstarter original pledging taking place.
Why is this, you might ask? Well, it’s an interesting thing. You see, Kickstarter has a tag it calls ‘Discover’ on its Home Page, and from that tag you can find various categories that might interest you as a possible backer. There are a bevy of them including Art, Music, Photography, Publishing, etc. One of these categories is ‘Recently Launched’ which is a nice way for Kickstarter to promote new projects and give them a bit of a boost when they start out. Still, as a Kickstarter page is laid out, a viewer can see only three projects across the top of their screen per category and perhaps another three below those before the ‘cut’. These first three projects featured at the top of the page are called ‘Staff Picks’ which are prime real estate for any project looking to draw the eye of a backer.