The Birth of Sword’s Edge Publishing
Sword’s Edge Publishing released its first product in 2004. Looking back, I think that the reason for starting the company were faulty. Not because it was self-publishing – self-publishing is considered “indy” for role-playing games and not frowned on as it is in fiction – but because myself and my initial partner in the venture wanted to publish rather than be publishers. That is an important distinction. We created SEP not because we wanted to start our own business, but because we wanted to have control over our creations. This is perhaps a laudable goal, but in hindsight I think we could have achieved artistic control without self-publishing.
In truth, while there were a few companies that might have been interested in the modern military adventures for the d20 RPG market – which is what SEP was producing – none of them were “publishers” in the sense that Wizards of the Coast (producers of Dungeons & Dragons), White Wulf (Vampire) or Steve Jackson Game (GURPS) were. Most were relatively successful self-publishers that had expanded into publishing the works of others. Given that these companies were mostly publishing PDFs and that the barrier for entry into the PDF market was low, we decided to just do it ourselves. As with punk rock, DIY has a certain cachet in RPGs. It didn’t necessarily indicate quality, but DIY certainly reflects passion.
We had that.