On the One Year Anniversary of John Carter, Let’s Look Forward to a New Tarzan Movie
[Update: Damn, appears this isn’t happening. Warner Bros. is pulling the plug.]
Speaking of Tarzan movies, did you know that a new live-action film is gearing up? Perhaps not, since it has been “bubbling under” in entertainment news and only in the last few months started to reach a boil people might notice, but yeah — it’s a thing. Thinking over the progress toward another adventure of the Lord of the Jungle — who is 101 years old this October — helps me cope with another anniversary, this one only a year old. It’s a bittersweet memory, but let me go over it a moment before returning to Tarzan.
Over this weekend, Disney released a new take on a fantasy franchise more than a century old: Oz, The Great and Powerful, director Sam Raimi’s prequel to The Wonderful Wizard of Oz (as well as its somewhat famous 1939 film adaptation). Although Oz boasts a huge price tag of $215 million, the opening weekend take of $80 million in the U.S. is strong sign of success.
And, unfortunately, this is a reminder of what happened with the film Disney released exactly one year ago this same weekend: John Carter of Mars (the film’s on-screen title at the end, but called John Carter on promotional materials). The $250 million adaptation of Edgar Rice Burroughs’s hundred-year-old planetary fantasy opened to $30 million and immediate declarations of Epic Flop-dom.
John Carter of Mars was not the biggest flop in history — but the media hopped on that story and rode with it. In fact, they were on board the flop story more than year before the film came out. How John Carter of Mars got kneecapped through terrible marketing, social media misfires, false preconceptions, and the power shifts at Disney is a lengthy tale. I wrote a bit about the marketing bungles after the film came out, and readers who want a book-length version of this story should dip into John Carter and the Gods of Hollywood by Michael D. Sellers, one of many fans who fought to get grassroots support for the film moving.










