Tea and Sympathy with the Paranormal: An interview with Steampunk Goddess Gail Carriger
Photo by Vanessa Applegate
Gail Carriger has published several series of best-selling and award-winning novels starting with her Parasol Protectorate Series.
Gail, you have developed what the publishing industry considers as a distinctive brand. Not only have you capitalized on the subgenre of Steampunk, but you’ve also added a distinguishing paranormal twist with many of your major characters being Preternaturals, Werewolves or Vampires. What inspired you to carve out this niche for yourself?
From my perspective, I felt that the real momentum of social media happened around 2007. I knew that to be a published author I’d have to choose to have a social media presence. So, I poked my nose about to see what some of my favorite authors were doing — who was doing a good job of it and who wasn’t — and made pretty thoughtful choices form the get-go about everything from how my website was designed as to how I would appear on social media, as well as my public image. That might sound a bit manipulative, but I’m one of those evil authors that are a bit Machiavellian — that all I’m doing as an author is playing with your emotions.