Art of the Genre: The Art of Kickstarter

Kickstarter… the name in itself is evocative. I’m sure many of you have heard of this new website that supports creative people by giving them a place to ask for pledges in return for project assistance. It’s really an incredible took, and I blogged recently about a Kickstarter project done by former TSR artist Jeff Dee. His initial work with the fan-based pledge site got me thinking about what I wanted to accomplish in 2012.
I mean I had art contacts, right? In fact I had loads of them, so why not try to use some of the old school nostalgia I loved so dearly and market it toward others who felt the same way? In a sense, it’s kind of what Black Gate already does with each and every post on this site.
We get to relive awesome stuff from our past here all the time with stores about classic horror flicks, adventure movies, venerable series books, and comic book heroes. Black Gate, for all intents and purpose is a portal into a lost generation, or perhaps several lost generations.
So for all of you out there who have ever thought about doing something creative, and I mean anything, I’m going to run down how Kickstarter works and how it might apply to your dreams.
First, you have to come up with an idea, in my case I decided to do a project with legendary fantasy artist Jeff Easley. The concept was simple, I would write a short book like those found on dime store shelves in the 60s, 70s, and even the 80s that we all loved. You know the books I’m talking about, 45K words, 180 pages or so that you could read in 5 hours, and then get Jeff to cover it with an awesome old school Swords & Sorcery image. If we got enough pledges, he’d also do some original black and white interior work to help capture the tone. Simple, right?