Goth Chick News: Universal Takes Up Its Dark Universe Again (insert facepalm here)
A few weeks ago I shared the news that Universal Studios was adding to its theme park property with a new attraction called Epic Universe. That park would be made up of four ‘lands’, one of which will be dedicated to Universal’s classic monster characters. In my euphoria, I completely overlooked the inevitable truth that there was no way Universal was going hope the classic monster fans would make this new investment successful. No, they would have to try to attract a new generation of monster movie fans. They would have to modernize. Forget they blew it a couple of times already. The time is now to breathe life back into…
The Dark Universe.
Crud.
If you haven’t been keeping score, this marketing idea was pretty much left for dead after the real-life horror that was the 2017 ‘modernization’ of The Mummy, starring (and I use that word in the absolute broadest sense) Tom Cruise.
This, of course, was the second death of Dark Universe, which quietly imploded the first time with the 2014 retelling of Dracula in Dracula Untold. Never heard of it? Of course not. But as Douglas Adams famously reminded us, it will be the marketing people who will be first against the wall when the revolution comes. Until then, they’re just banging away.