New Treasures: City Under the Moon by Hugh Sterbakov
I love a good book. I also love a well-marketed book. As someone who’s been a publisher in this industry for over a decade, it gives me real pleasure to see someone bring a new title to market with genuine energy, enthusiasm, and inventiveness. It’s even better — and frankly, much rarer — to see a small press or self-published book get anything like a real marketing campaign.
Hugh Sterbakov’s City Under the Moon may be the best marketed self-published book I’ve ever seen. Anyone trying to publish a fantasy novel in America could learn from this man.
Now, I’m not 100% certain it’s self-published. But when the publisher (Ben & Derek Ink Inc.) neglects to have a website, publish other books, mention their address, or even put their name on the cover, that’s frequently a big clue.
Admittedly, Mr. Sterbakov has resources most aspiring self-publishers don’t. He’s a writer for Marvel Comics and Seth Green’s Robot Chicken, and in the latter capacity he’s been nominated for two Emmys. His animated comedy script Hell & Back is now in production, staring Mila Kunis and Susan Sarandon.
How does any of this help him? Here are just a sample of the blurbs for his novel:
Bioweapon catastrophes, government conspiracies, military sieges, historical revelations, psychological warfare and werewolves. You want more thrill from a thriller? — Seth Green
Fast-paced, action packed and terrifying. — Mila Kunis
Superpowered teens, angst, action and comedy… I don’t get it. –– Joss Whedon
When you get blurbs from Joss Whedon, Mila Kunis and Seth Green on your self-published novel, you’re doing something right.