DC Comics Goes Back to the Pulps
The comic book superhero was born in the late 1930s, during the time when the dominant form of popular culture reading was the pulp magazine. During the next decade, the pulps would start their slow demise: wartime paper shortages that forced the publishers to cut back on the more risky material to focus on the steady sellers, the paperback influx competed on the genre scene and were popular with soldiers overseas, and the rise of the comic book took away much of the younger readers. That the comic book should play such a large part in the end of the pulp magazine industry is an ironic reversal, since the hero pulps fueled the creation of those first four-color superheroes. No Batman without the Shadow. No Superman without Doc Savage.
The comic book industry is now doing some payback to the long-vanished cheap paper fiction magazines. DC Entertainment Inc. has an upcoming project where they are going to let their characters revert back to the 1930s and turn into true pulp heroes once more. It’s an alternate universe version of the DC Universe with no super-powered characters, set firmly in the 1930s. And it will not only feature their own creations like Batman, but also genuine pulp stars Doc Savage and the Avenger, to whom DC owns the comic book rights. The first publication in the new setting is next month’s Batman/Doc Savage Special, written by Brian Azzarello and illustrated by Phil Noto.
That’s all you need to get my blood a’ rushing. I rarely buy DC or Marvel monthly comics, since I think their indulgence in crossover mega-events has reached a level of mania/boredom, but this… oh, I am all over this in so many ways. Just having Doc Savage back in comics is enough, but Batman is also going to get pulled back to the decade of his nativity. I love comic book superheroes (Batman in particular), but since my mid-twenties I’ve turned more toward the pulp characters (The Shadow in particular), and seeing them get a whole corner of the universe of one of the two big comic book publishers is like a five-Red Bull high. And behold the Bama-influenced Doc Savage on the cover!