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Vintage Trash: Producers Releasing Corporation, the Poorest of Hollywood’s Poverty Row

Vintage Trash: Producers Releasing Corporation, the Poorest of Hollywood’s Poverty Row

Strangler_of_the_Swamp_poster

The 1930s through 1950s are generally seen as Hollywood’s Golden Age. It was a time when major studios had glamorous stars and made blockbuster pictures with casts of thousands.

It was also a time when cheap production companies ground out quickie films on a shoestring budget, and sometimes, just sometimes, created something worth watching.

Welcome to Poverty Row, the result of the world’s insatiable appetite for film. In the days before television, many people went to the movies every day. Not only did they get a movie, but they also got a newsreel, cartoon, and a shorter “B” movie. Neighborhood theaters often showed B-movies as features since they were cheaper to rent and the audience of local kids didn’t care about great production quality, they just wanted to see some cowboys shooting it up. And that’s where Poverty Row came in.

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Vintage Trash: Reel Wild Cinema Free Online (and Legal!)

Vintage Trash: Reel Wild Cinema Free Online (and Legal!)

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As many of you will remember, back in the 1980s and 90s there was a huge increase of interest in old B movies. People of my generation who had grown up watching “Godzilla vs. the Smog Monster” on rainy Saturday afternoons, or snuck down to the TV room to catch Creature Features on the late late show, were now in college or work and had money to spend. Suddenly VCRs across the nation were being filled with monster films, 1930s exploitation films, Italian Mondo films, and every other kind of vintage oddity. It was a wave of ironic nostalgia that put the later hipster movement to shame.

Magazines like Psychotronic Video and Cult Movies Magazine were crammed with articles about obscure directors and their output, along with lots of great movie stills and posters. There were also ads for various film distributors, one of the most popular being Something Weird Video.

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