Moonbats and Penny Papers: The Sun and the Moon by Matthew Goodman
This is a strange book about a strange event in a strange time. In the summer of 1835, the first successful penny paper in New York published a series of articles documenting an extraordinary series of discoveries by the most famous astronomer in the world, John Herschel (son of the even-more-famous William Herschel). With the aid of a new optical technology and the pristinely clear skies over the Cape of Good Hope, Herschel had discovered life and, indeed, civilization on the moon.
The reason why these discoveries never came up in the recent 40th-anniversary celebrations of the Apollo moon landing is, of course, the moon landings were faked by the people who would later forge Obama’s birth certificate the truth is out there pyramids were built by Atlantean space aliens from SPA-A-A-ACE they didn’t really happen. The editor of the New York Sun, Richard Adams Locke, needed money. The publisher of the Sun, Benjamin Day, wanted to increase circulation–and wasn’t averse to money either. Day paid Locke to write a series of articles about the supposed “discoveries” of Herschel. Day never admitted that he knew the stories were false, but Locke eventually confessed both that he wrote them (they were originally published anonymously), and that they were false. By the time of his confession, everyone knew this, but when the articles first appeared it seems as if almost everyone took them at face value.
It was the golden age of hoaxes. The world and people’s understanding of it were being transformed by new science and technology. The penny paper, a primitive medium to our way of thinking, allowed information (or misinformation) to spread wide and sink deep into the awareness of an urban population. People were excited by the possibilities of the new world they were entering, threatened by its dangers, and eager on both counts to learn whatever they could about it.
[Hic, haec, hoax: beyond the jump.]

Courtesy of The New York Times comes this report of
Come with me, if you will, to a magical, improbable land. A land where ideas and craft outweigh brand recognition and marketing potential, where films are the visions of writers and directors rather than of moneyed committees, and where the word ‘remake’ is most commonly associated with smoothing the bedsheets after a midday nap. It’s a place perhaps more fantastic than worlds of warring orcs and elves, since at least the orcs and elves are behaving according to their nature.
It’s nothing new to hear that yet another print publication has gone the way of the dinosaurs. Still, for those of us who retain affection for inked dead trees, it’s always a cheerless day to learn of yet another comet strike.
Charles Saunders has posted a terrific short story over at 
