The Marvel and DC reboots seem to happen quicker and quicker. Every 2-3 years, the big two stop production of many lines and then re-origin or rework a bunch of characters and teams. On one hand, I get it.
A #1 issue sells better than a #5 or a #25. Also, some characters or storylines get long in the tooth and a refresh isn’t bad. And often, this is a place to sneak in (or boldly proclaim) new diversity to appeal to a broader range of fans. On the other hand, some consumers, myself included, like our continuity and the idea of collecting all the issues and knowing that what I bought five years ago is still cannon.
But I’ve got to say that the quality of the reboots is winning me over. There is so little pure continuity left that the emotional cost of a reboot for me is lower and lower.
For example, in 2012, Marvel launched the NOW! branding of their line. A bunch of new #1 issues came out and many were kicking serious ass (Ms. Marvel, Captain Marvel, Guardians of the Galaxy, Hawkeye, Black Widow, Magneto, etc). In 2015, Marvel destroyed the Marvel Universe (surprise!) to make Secret Wars.
As a personal aside, hearing that they were redoing Secret Wars had me a little anxious. I’m old enough that I bought the first Secret Wars series over twelve months in corner stores. I thought a redo would be crappy. However, Marvel made this one much, much bigger in scope, and included most of the current characters in the MU.