Anyone who has used the search engine Google more than once knows that it automatically generates ads based on your search terms that are embedded into your search list. Aside from a little yellow “Ad” button, they look deceptively like more search results, tricking the unwary 2-a.m. web surfer into accidentally clicking on them and then being nightmarishly whisked off to some random retail site. The algorithm often creates nonsensical advertisements, proving yet again that we are still a long way off from AI (or even, in some cases, from I).
When I did a search for “Bagul,” aka Mr. Boogie aka ancient Babylonian deity who consumes the souls of children, the following three ads popped up at the end of my first page of hits (actual web links redacted, because I do not want to be responsible for you unleashing Mr. Boogie onto yourself or your family):
1. Bagul Store: Bagul: super cheap Hurry while stocks last!
2. Bagul – 70% Off – Lowest Price On Bagul: Free shipping, in stock. Buy now!
3. Bagul up to 70% off – Bagul sale: Compare prices and save up to 70%
If you’ve seen the 2012 film Sinister, the thought of having Bagul shipped to you for free should be absolutely chilling. Even if he is up to 70% off. Just 30% of Bagul will probably still mean certain death for you and your loved ones. In fact, someone inadvertently clicking on one of these ads could be the premise for Sinister 2, the sequel.
On the recommendation of several people (well, two — but since one of them was Black Gate ed-in-chief John O’Neill, that should count as several), I selected Sinister as my Hallowe’en 2014 viewing. After the last peals of “trick or treat” had long since dwindled away down the dark, cold streets, and our own little homespun Mrs. Munster (yes, that is what my 5-year-old specifically chose to be this year) and zombie cop had been tucked into their beds to sleep off their Hershey/Mars/Nestle comas, my wife and I inserted the Blu-Ray we’d rented into the player. My wife promptly fell asleep, but that has no bearing on the quality of the movie in question. For the next hour and fifty minutes, I was transfixed. I’ve got to concede: for this genre of film, this one is a high water mark.