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Victory for Centurion

Victory for Centurion

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And so, my first Kickstarter adventure comes to a close.

I have received the information on the cost of shipping, and while that actually isn’t completely done (we still have a backer in Europe whom we seem unable to connect, even with a third package sent), the extra cost of that – I am praying – will be under $75, all told.

In the end, I consider the Centurion: Legionaries of Rome Kickstarter an incredible success. Not only did we fund, we hit the first stretch goal. We have delivered all backer rewards (save the one errant European package) and have even put a few copies into distribution, so you might see it at your local gaming store.

Here are a few things I learned:

Everything is going to cost more than what you expect. Even when you get a quote, expect it to increase as unforeseen circumstances arise. Shipping is the biggest danger. We received our funds in April and shipped in November and December. Shipping costs increased in that period, though not dramatically so.

You need to get the word out. The only way people are going to back your Kickstarter is if they know about your Kickstarter. You need to beat the drum pretty much constantly. If you are concerned that your constant harping about your Kickstarter will annoy those who follow you in social media, make sure your posts are leavened with other posts of similar subject matter as your Kickstarter. For Centurion, I made lots of posts pointing to Roman history articles, movies, and books. I even had a hashtag, MyCenturionMovie, in which I altered movie quotes to make them suitably Roman (like: “You fell victim to one of the classic blunders – the most famous of which is never get involved in a land war in Parthia” or “And you know what they call a gladius in Gaul?” “They don’t call it a gladius?” “No man, they got Gallic.”)

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The Kick That Did Not Start

The Kick That Did Not Start

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Not all Kickstarters will fund. Farewell, Something Lovely didn’t.

That was unfortunate, but it was not a complete loss. Some of the backers hadn’t backed Centurion: Legionaries of Rome, my successful Kickstarter, so I had increased my network. I also learned some lessons which helped me prepare for my ongoing Kickstarter for Nefertiti Overdrive: Ancient Egytian Wuxia. Since I’m a generous guy, let me share my lessons learned with you.

1) Expect failure and you can expect failure.

I went into Farewell, Something Lovely with a strong suspicion that I would fail. I’m not saying that I created my own failure… actually, I am saying that, but not that I gave up on the Kickstarter.

I kept pushing until the end. I wonder, though, if that expectation of failure curtailed my efforts in some way. Perhaps I could have done more if I believed the Kickstarter would succeed.

It’s similar to an explanation of backer psychology I heard: backers will only pledge to a Kickstarter they expect to fund. Just as a backer will create a failure by expecting a Kickstarter to fail, I have a feeling that if you go in with your parachute on, maybe you’ll bail out of the plane before absolutely necessary. Maybe if I had put more effort into the Kickstarter, I could have saved it.

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