And so, my first Kickstarter adventure comes to a close.
I have received the information on the cost of shipping, and while that actually isn’t completely done (we still have a backer in Europe whom we seem unable to connect, even with a third package sent), the extra cost of that – I am praying – will be under $75, all told.
In the end, I consider the Centurion: Legionaries of Rome Kickstarter an incredible success. Not only did we fund, we hit the first stretch goal. We have delivered all backer rewards (save the one errant European package) and have even put a few copies into distribution, so you might see it at your local gaming store.
Here are a few things I learned:
Everything is going to cost more than what you expect. Even when you get a quote, expect it to increase as unforeseen circumstances arise. Shipping is the biggest danger. We received our funds in April and shipped in November and December. Shipping costs increased in that period, though not dramatically so.
You need to get the word out. The only way people are going to back your Kickstarter is if they know about your Kickstarter. You need to beat the drum pretty much constantly. If you are concerned that your constant harping about your Kickstarter will annoy those who follow you in social media, make sure your posts are leavened with other posts of similar subject matter as your Kickstarter. For Centurion, I made lots of posts pointing to Roman history articles, movies, and books. I even had a hashtag, MyCenturionMovie, in which I altered movie quotes to make them suitably Roman (like: “You fell victim to one of the classic blunders – the most famous of which is never get involved in a land war in Parthia” or “And you know what they call a gladius in Gaul?” “They don’t call it a gladius?” “No man, they got Gallic.”)