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Marketing is Hard, BookTok is Harder

Marketing is Hard, BookTok is Harder

Good Afterevenmorn!

I’m back at it with the mentions of BookTok, largely in part because this is a (relatively) new-to-me social media site, and I’m still trying to plumb its depths and unravel its mysteries. Right now, all I’ve managed to do is upload a few vids that are largely trying out silly filters and somehow turn my ‘For You Page’ into nothing but Astarion (from the Baldur’s Gate 3 game that was recently released) thirst traps.

You like one funny video…

In any case, I understand that it can be an incredibly powerful tool in getting a readership — which I so desperately need if I have any hope of making any kind of living from my writing. BookTok is such a powerful player in the publishing world that brick-and-mortar stores often have a table near the front door devoted to books that have popped off on the site. Conquering BookTok is now one of the best ways to acquire that much-needed readership.

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How Reviews Help Authors

How Reviews Help Authors

Image by Ted Erski from Pixabay

G’day, Readers!

I’m sure that any reader who follows any writer will have heard the plaintive cries from any one or perhaps all of that author’s social media, pleading for a review. Any review. It doesn’t have to be a good one. Or very involved. For the love of all things good and green in this world, would you please leave a review! You’re probably sick to death of it, actually. Don’t fret, writers are sick to death of asking, as well. Unfortunately, reviews do help, and they’re one of the few things that are actually useful in helping an author out; particularly those of us who are largely unread and struggling to be seen in a very flooded market.

It seems like such a silly thing to be true — that someone’s opinion could matter so much in helping a book and its writer find their place in the world. Surely any other avenue would work, no? Well… perhaps a little, but nothing else has the impact of a review – both individually and as a cumulative effect. Even negative reviews can absolutely help! If ever you’re hesitating to post a review, let me try my best to convince you.

Yes, my motivations are entirely selfish. Shall we?

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Gen Con Writers’ Symposium 2023 – Final Thoughts from the Chair

Gen Con Writers’ Symposium 2023 – Final Thoughts from the Chair

 Gen Con Writers’ Symposium 2023 – Overview

Chairing the 2023 Writers’ Symposium was an honor and privilege. The organizing committee set out to double our attendance while growing the community and growing representation & scope. We more than doubled ticket sales (vs 2022) and grew our unique-ticket-purchasers by 50%.  Being our second year post-covid, we created a strong foundation for success in 2024 and beyond.

Gen Con is a massive gaming event, the largest gaming convention in North America. This year they have over 70,000 attendees (nearly a record, and wonderful growth from last year’s 50,000). One in every thirty (3.5%) attendees purchased tickets for the Writers’ Symposium. We offered 70 Free Seminars, 60 Workshops, 20+ Signings, 65+ Presenters; these were organized into different categories (tracks, categorized sessions) to promote longer stays.  We also featured the track Game Narrative (storytelling in video and tabletop games) led by Toiya Kristen Finley to better integrate with the larger event.

We had ~2,500 unique ticket sales, another ~500 walk-ins, and the average attendee purchased 2.5 tickets (up from ~1.5 last yr., indicating our move to “tracks” worked).

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Reviews Are Not For Authors

Reviews Are Not For Authors

Image by Pexels from Pixabay

Hello! Welcome to the end of August (nearly). Where I am, the nights are starting to get cool, and some of the trees have begun their autumnal blush. It is my favourite time of the year, at risk of outing myself as ‘basic.’ It honestly is wonderful. The heat finally leaves. I blame my largely Irish ancestry for my inability to handle the summer temperatures. The night air moves from obnoxious heavy and thick to clear and brisk. As the season progresses, an evening walk will deliver the delightful, homey scent of wood-burning fireplaces, and the sweeter scent and satisfying crunch of fallen leaves. Coats and hats and scarves make an appearance. It’s the perfect weather for a blanket, your favourite warm drink, and a good book.

Perfection.

So much better than summer, in my opinion. I am of the firm opinion that the heat makes people a little nutty. That might be why this summer I’ve been watching from the edges of author and reader social media and watched a couple of writers careen wildly into a good many readers ‘Never Read’ piles. This is not on the weakness of their work, but rather a horrifying flight of their good sense. Two happened quite recently, and I watched from a safe distance (as I hadn’t yet read or reviewed the books in question); both weirdly similar situations, in which authors received a review that was less than absolutely gushing and seemed to lose their minds.

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Reedsy: From the Perspective of an Incorrigible Pantser

Reedsy: From the Perspective of an Incorrigible Pantser

Good Evenaftermorn, Readers!

Those following along on my own personal blog know that I am waist-deep into a work in progress that I’ve titled The New Haven Incident. It’s a very silly premise – what if a zombie-style plague created hyper-aggressive fairy-types instead of the walking dead? – but I’m loving the characters trapped in this silly hellscape and I’m having an absolute blast writing it. Ordinarily, I don’t really use any tools to write save for a word processor. This time, however, I opted to give one of the many programmes a go to see if it would help my workflow at all. What a better WIP to try it with than something I’m going to offer free on my blog as a serial? So, after a little bit of research, which includes the phrase ‘free’ because I’m a writer and have no money, I settled on Reedsy.com.

Here’s what I think of it thus far.

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Package Blue, the Second Novel by Todd McAulty, Now Available Free

Package Blue, the Second Novel by Todd McAulty, Now Available Free

Artwork for Package Blue by Pixel Vault

In May of last year I was contacted by director Tim Miller (Deadpool, Terminator: Dark Fate). I’d been doing some work for Tim’s Blur Studios for a few months, writing story ideas for upcoming streaming projects, with a pool of talented authors that included John Scalzi, Tamsin Muir, and others. Tim had just been hired to help develop an ambitious property set in the Inhabitants Universe owned by the NFT company Pixel Vault, and he was looking for a writer to dive into the project.

Tim had first reached out to me after reading my first novel The Robots of Gotham, published under the name Todd McAulty in 2018, and we’d become friends over the years. I ended up doing a bunch of work on the Inhabitants project for Tim, and when he left the project in June, Pixel Vault put me on a weekly retainer, mostly to assist with creating background lore. When I was fired from my day job in November, Pixel Vault offered me an 8-month contract to write a series of linked stories set in their colorful Inhabitants Universe.

The first was Package Blue, written as a web-novel and published online in weekly installments. Illustrated by the talented team at Pixel Vault, Package Blue is the tale of a team transporting a mysterious cargo through a raging Iowa snowstorm that loses contact with the rest of their convoy, and discovers they’re being pursued by something inhuman. Each of its 12 Acts is meant to be read in 10-15 minutes. Total length is 42,000 words.

You can read the whole thing here. I’m already halfway done with the second book, which we hope to launch online in September. I hope you’ll give it a try, and let us know what you think!

Twelve Kingdoms: But For You, Four!

Twelve Kingdoms: But For You, Four!


Mustapha and His Wise Dog (Avon, July 1985). Cover art by Richard Bober

You always remember your first time.

Indeed you do, even when it’s actually your second time, but we’ll get to that.

My first novel to see print was Mustapha and His Wise Dog, a fantasy set in the world of the Twelve Kingdoms. The series got its start when I should have been doing my homework. I blame my friend Shariann Lewitt (a.k.a. S.N. Lewitt). Picture it: Yale University, the 1970s. We were both a part of a group of friends who ate together in the dining room of the Hall of Graduate Studies. We might have come from different departments (Spanish, Linguistics, Computer Science, Philosophy, to name but a few) or even different schools (Shariann attended the Yale School of Drama) but we enjoyed each other’s company and became the self-dubbed Stream of Consciousness Table.

Don’t ask.

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Worldbuilding in Witch King

Worldbuilding in Witch King

Witch King by Martha Wells (Tor.com, May 30, 2023). Cover art by Cynthia Sheppard

I think people tend to talk about worldbuilding as if it’s one static process that is the same every time you do it. But I think it actually varies a lot based on the preferences of the writer and their method of work. It’s different for each writer, and for me at least it’s different for every book.

In the Ile-Rien books, I wanted to show a secondary world fantasy setting, centered around the city Vienne, that realistically aged and changed over time. Not just in politics and government and fashion, but in physical layout, with the city changing to accommodate the development of trains, automobiles, and electric light. I also used a lot of historical sources to create the material culture of the world.

In Witch King I wanted to do something a little different. I’ve done secondary worlds with a wide range of different, distinctive cultures in the Books of the Raksura series, but in Witch King I wanted to show more about the interactions between cultures.

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Exclusive Preview: The World of Catalyst by Brandon Crilly

Exclusive Preview: The World of Catalyst by Brandon Crilly


Catalyst by Brandon Crilly (Atthis Arts, October 11, 2022). Cover artist uncredited.

Hello, Black Gate folks! Normally I spend my time here raving about other people’s books, but this time I’m in the very weird position of talking about my own. Yikes. Catalyst is my debut fantasy novel, releasing in October from Atthis Arts, and John has graciously invited me to talk a bit about the world of the book.

Catalyst centers on three estranged friends: Mavrin, a street magician who doesn’t believe in real magic, other than what the Aspects provide; Eyasu, labeled a heretic by the Aspects’ followers but determined to prove a secret history everyone else rejects; and Deyeri, a retired soldier whose adopted city is threatened by forces tied to that history. They begin the story in different corners of Aelda, a world that split apart at its core a little over three centuries earlier, and would have been destroyed completely if not for the intervention of the Aspects: massive, cephalopod-like beings the people of Aelda believe to be their gods, who have been circling the planet ever since providing atmosphere and holding what remains of Aelda together.

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